I love SNL (lately- and it’s only tolerable on Tivo), I love Will Forte, and honestly I think the most out-of-the-box and therefore effective Superbowl ad was Pepsi’s three-part riff off the MacGruber sketches. Very memorable, and I love the nudge-and-a-wink “we know that you know that you’re being advertised to”.
Peter Arnell calls it “un-advertising”, but I think a better word is meta-advertising. Just right for the kind of jaded sophisticates who watch SNL in the first place. My only question- are these people Pepsi drinkers? My thought is that most viewers (like me) are too old to drink a full-calorie soda.
