As usual, Crispin Porter’s latest campaign has tapped into something deep in the pop culture zeitgeist. I don’t mean to trivialize it- they are genius at the frivilous- it’s just hard to know whether that the same thing as effective marketing. I’m talking of course about Whopper Sacrifice.
Today’s NYT takes it to the next level of analysis- what does it mean to have more “friends” than friends in the world of social networking? I had a personal experience with this via LinkedIn this week -a “friend” contacted me about a rec for a job at Organic. He had a cartoon for a photo and I didn’t recognize him at all. I had to ask him directly how we know each other- very embarassing- and kind of cover it up by offering to help him out anyway.
I explored this a little bit about two years ago when developing a combination trend forecasting/persona development product at Organic. One of our predictions is that people would want tool to manage social media lenses- multi-personalities and levels of access to their “friends”- their party boy persona, their business persona, their Second Life persona etc. This is precisely one of the suggestions from blogger Henry Blodget in the article.
