Reading Peter Kim’s Social Media Predictions 2009 roll-up of various Social Media gurus while I wait for my new Mac to finish target disk-ing with my old Mac. Net: look for a “conversational ecosystem” from brands, not just a Twitter program. Look for humans to supplement automation.
Like this quote from Pete Blackshaw of Nielsen Online: “Along the way, we’ll rediscover timeless truths: friendship must be earned, fame is fleeting, excess begets backlash, it always pays to listen, and credibility is our most enduring marketing asset.”
