Building a Profitable iPhone App
This is one of the better and more to-the-point presentations on building a successful iPhone app that I’ve seen. A few highlights
- Exposure is crucial: it pays to make the Top 100 /Top 25/ Top 10 apps lists, by an order of magnitude
- The App store is designed for maximum turnover, so the best strategy is a burst of maximum exposure, knowing that downloads are going to fade. Price cuts can juice paid apps (duh), especially if they are well-timed, but you can’t pull this lever with a free application
- Usage of free apps drops precipitously after one or two days (slide 12). Paid retains their audiences longer- probably because of consumer investment in the product. Long term audiences are 1% of total downloads on average
- Majority of free applications are run at most 12 times after first download
iPhone AppStore Secrets - Pinch Media
6 months ago