May 4, 2009

Cafe Press + American Idol

I love Cafe Press.  Not necessarily as a place to buy stuff, mind you, but as a fantastic expression of the cultural zeitgeist.  I love seeing people’s creativity (and plagiarism) and the capitalist drive at work. No event is too minor that some entreprenurial type hasn’t thought to stick it on a T-shirt.

I nearly worked with Cafe Press when I was at Organic. They have gone through a couple of management cycles since then, and they have clearly improved their merchanding.  Tonight I am using number of T-shirt designs proferred to predict the American Idol finalists.  Based on this survey, it’s going to be Adam Lambert (559 designs) vs. Danny Gokey (374 designs) in the final, and not, surprisingly, Kris Allen (262 designs).

Update: per Newsday and The Davie Brown Index, brand reseach confirms my hypothesis!

“Basically, each celebrity gets an overall ranking, which is based on how test audiences scored them on eight things: Appeal, aspiration, awareness, endorsement, influence, breakthrough, trendsetter, and trust.”

Rating/Person
91.28 Barack Obama
90.85 Will Smith
89.92 George Clooney
87.46 Angelina Jolie

81.52 Elvis Presley
80.77 Carrie Underwood
79.68 Justin Timberlake
78.92 Kelly Clarkson
78.87 Miley Cyrus
78.59 Britney Spears
74.55 Michael Jackson
71.80 Clay Aiken
66.17 Mick Jagger
64.84 Jordin Sparks
63.45 Kanye West
61.10 David Cook
58.64 Chris Daughtry
57.70 David Archuleta
44.12 Fantasia

46.47 Adam Lambert
46.46 Anoop Desai
44.24 Danny Gokey
41.27 Lil Rounds
39.62 Allison Iraheta
39.26 Kris Allen
37.29 Matt Giraud