August 2009
5 posts
Building a Profitable iPhone App
This is one of the better and more to-the-point presentations on building a successful iPhone app that I’ve seen. A few highlights
Exposure is crucial: it pays to make the Top 100 /Top 25/ Top 10 apps lists, by an order of magnitude
The App store is designed for maximum turnover, so the best strategy is a burst of maximum exposure, knowing that downloads are going to fade. Price cuts can juice...
Latest Guilty Pleasure
Cobra Starship!
Diversity Days
Race is a topic on everyone’s mind again with the arrest of Henry Louis Gates, the beer summit, and (Justice) Sonia Sotomayor’s “Wise Latina” comments, which by now may have even become a catchphrase like “Black is beautiful”.
Here at my advertising agency we coincidentally had a “Diversity Job Fair” where a number of woman- and minority-owned...
Thoughts From Comic Con
I attended my first Comic Con this year and came home wanting more. If I have one impression from the show, it was how incredibly diverse the offers are. From comic books (duh) to toys to LARPers to anime to costuming to movies, what holds the whole thing together nowadays. It’s about fantasy and an escape from the mundane.
Nothing encapsulated this better than a long conversation I had...
A Navy SEAL and the Power of Self Possession
I was down in LA last week listening to a former Navy Seal talk about what it takes to be a “Tier 1 Operator”- an elite Special Forces soldier who does the most dangerous counter-terrorism, insurgency, and behind-enemy-lines work. I’m not the kind of person who closely follows the military or knows a lot about soldiering. But man, was this guy impressive.
He is working as a...