February 2009
4 posts
Amazon Kindle 2.0 = Fail
Amazon’s big annoucement is out today- a redesign of the Kindle. On the face of it, this is a story about the power of design. While Tim Brown of IDEO singled out Kindle 1.0 as an example of poor design (sorry Bob Brunner/Ammunition) that in turn hobbled adoption, Kindle 2.0 is a Frog Design re-envisioning, basically Mac-ifying the form factor with rounded buttons and a slimmer profile...
Does SNL/Pepsi Threaten Traditional Agencies? →
I'm Calling the Next American Idol
It’s Adam Lambert.
He’s got the looks, the personality, and the kid can sing.
This notwithstanding (and maybe because of) the minuscule coverage he has received so far on Season 8. You could tell when he walked into his first audition that the judges loved him already. He has a very timely pansexual quality- think Pete Wentz from Fall Out Boy.
The only potential snag: can he be...
Pepsuber Meta-Advertising
I love SNL (lately- and it’s only tolerable on Tivo), I love Will Forte, and honestly I think the most out-of-the-box and therefore effective Superbowl ad was Pepsi’s three-part riff off the MacGruber sketches.
Very memorable, and I love the nudge-and-a-wink “we know that you know that you’re being advertised to”. Peter Arnell calls it...